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M+, Hong Kong, © Harun Farocki
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Mediatheque
Harun Farocki 哈倫．法洛基
An Image 一幅影像
1983
This work addresses the production of an image and the social implications of this process. Harun Farocki spent four days in a Playboy studio in Munich to document the making of a photograph for the magazine. The film portrays the exhausted model; a photographer who gives seemingly endless instructions; and a team of assistants, technicians, and stylists. The work uncovers the painstaking labour behind the glossy photograph as well as Playboy’s economy of heterosexual male desire and consumption. According to Farocki, 'the naked woman in the middle is a sun around which a system revolves: of culture, of business, of living!' Ein Bild (An Image) raises questions related to the use of images to shape desires and lifestyles in contemporary society.
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