Tao Hui (born 1987, Chongqing) is a Beijing-based visual artist. He was trained at the Sichuan Fine Arts Institute and graduated with a bachelor's degree in oil painting in 2010. His video- and installation-based works fuse the language of cinema with traditional folklore and popular culture to question the construction of social norms and conformity in contemporary society. Tao was awarded the prestigious Grand Prize at the 19th Contemporary Art Festival Sesc_Videobrasil (2015).