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M+, Hong Kong, © Keiichi Tanaami
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Mediatheque
Tanaami Keiichi 田名網敬一
Sweet Friday 快樂星期五
1975
A jazzy rendition of ‘Once Upon A Dream’, from the 1959 Disney film Sleeping Beauty plays throughout Sweet Friday, a three-minute animated film by Keiichi Tanaami. Fields of tulips sway in the breeze, visually interrupting the artist’s daily activities, such as ashing a cigarette or washing and drying his face. Psychedelic and serendipitous moments such as these are felt throughout the brief film, accentuated by a colour palette of warm greens, blues, yellows, and oranges reminiscent of that often found in American commercial art and advertising of the 1970s. Made in 1975, Sweet Friday was produced the same year that Tanaami took a job as the art director of the Japanese edition of Playboy magazine. His new role enabled more opportunities to travel between Tokyo and New York, where he notably picked up a copy of Yayoi Kusama’s Orgy magazine in 1967—an issue that greatly influenced his graphic design and artwork. Eroticism punctuates the scenes in Sweet Friday: Tanaami appears dancing with a blonde woman, who later reappears nude with flowers flowing across her body. We see her face in a state of bliss, while Tanaami relegates himself to appearing as faceless body.
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