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Henry Steiner: Branding Hong Kong
Henry Steiner: Branding Hong Kong

I would dare say that a designer can only be as good as his clients. And if you’ve got a designer who wants to do things, you use them.

Henry Steiner

Graphic designer Henry Steiner’s work has shaped the identities of some of Hong Kong’s most influential organisations. His projects include the design of the widely circulated Hong Kong-based The Asia Magazine and the logo for HSBC.

Steiner was a pioneer in designing for multi- and cross-cultural contexts, adept at integrating his modernist training in art and design with his deep knowledge and sensitivity to the histories and vernacular languages of Asia—from Japanese typography to symbols of ancient China.

Steiner’s earliest projects include branding for established Hong Kong-based companies such as Hongkong Land and Hongkong and Shanghai Hotels, and important landmarks like The Ocean Terminal, The Peak Tower, and Connaught Centre (now Jardine House) —which made him and his work highly visible. His versatility is demonstrated in his designs for clients such as Asiaweek, Dairy Farm, Hong Kong Trade Development Council, Mass Transit Railway Corporation, and Lane Crawford.

This video was originally published on M+ Stories.

Video Credits

Produced by


Production House

Jiu Jik Park


Hui Chi Sang

Landscape Videography

Matthew Mak Chi Ho, Kira Fung Ka Cheuk

Aerial Photography

Hui Chi Sang

Video Editor

Allen Ho Man Hin

Animation Designer

Veronica Lui Ka Syun

Music Composer

Hanz Au Lok Heng



M+ Video Production

Kenji Wong Wai Kin, Chris Sullivan, Angel Ng Wan Yi

M+ Curatorial Research

Jennifer Wong, Shirley Surya

Special Thanks

Henry Steiner, Michael Rogge

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