In the late 1980s, Sony and Sanyo each pioneered new lines of children’s electronics, featuring cassette players, audio recorders, walkie talkies, and even vacuums and toothbrushes. Encased in bright, primary-coloured plastic, they were made to be safe and easy-to-use while still rivalling their adult-oriented counterparts in quality.
M+ Design & Architecture Curator Sunny Cheung and Editor Andrew Goodhouse unbox items from My First Sony and Sanyo ROBO in our collections, discussing the innovations, branding, and fun that these products brought to their young users.
Note: Some of the museum objects featured in this video were unable to be turned on for demonstration at this time. To illustrate their sound quality and function, we rented several identical items from the market, which did not require gloves for handling. This video was originally published on M+ Stories.
Jiu Jik Park Limited
Hui Chi Sang
Lam Ting Hin
Leung Wing Hang
Sunny Cheung, Andrew Goodhouse
M+ Video Production
Chris Sullivan, Jaye Yau, Jessica Law
M+ Transcript and Closed Captions
Amy Leung, Gloria Furness
Ikko Yokoyama, Amanda Rubrico, Astria Leung